Search Engine Optimization is subject to much discussion with varying opinions. The main things to note to establish good optimization is:
1. Back-links – Have links to your site from other sites without linking back to them.
2. Don’t spam the site with repetition of words!
3. QUALITY CONTENT. Don’t publish rubbish.
4. Post articles that have:
• Sub headings
• Use font styling (italic, etc.)
• Links posting to other sites